The home care sector is booming—and Amrit Dhaliwal, CEO and founder of Walfinch, is proving how franchising can raise the bar. Featured on the I AM CEO Podcast (Ep. 2440), Dhaliwal shared how his UK-based brand has redefined senior care while building a selective, values-driven franchise network.
Originally published on CBNation.com / IAmCEO.co.
From Startup to Scale
Walfinch has grown into a network of 36 territories with 32 franchisees and reports an £18 million turnover. The brand has also been recognized on the UK’s Fast Growth Index and the Home Care Insight Power List—a signal of both strong performance and credibility in a competitive market.
But Dhaliwal says the numbers aren’t the whole story. The success lies in who is allowed into the system.
Selective Recruiting = Stronger Franchises
For Dhaliwal, franchising is about alignment first and foremost. Franchisees are chosen based on values, vision, and fit—not just their ability to pay fees. By being selective, Walfinch ensures every unit operates with the same care standards and long-term focus.
“Hiring the right franchisees protects the brand and builds trust with clients,” he explained on the podcast.
Why Mentorship Matters
Another pillar of Dhaliwal’s success: mentorship. He credits having a coach with helping him spot challenges early and stay accountable. It’s a principle he encourages for franchisees as well.
Mentorship, combined with clear operational systems, gives local owners the tools to succeed without being left on their own.
What This Means for Franchise Buyers
If you’re considering a home care franchise, Dhaliwal’s playbook offers key lessons:
- Look for territory protections and strong demand data.
- Ask about the training and support system for caregivers.
- Understand the realistic break-even timeline in your region.
- Check if the franchisor offers ongoing mentorship and peer groups.
Final Takeaway
Walfinch’s story is proof that franchising isn’t just about expansion—it’s about culture, systems, and leadership. For those exploring business ownership, home care remains a sector with both high demand and meaningful impact.
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What’s Next?
- Schedule a consult to compare home care brands.
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